Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
37 topics found for
“sales conversion”
Lead Conversion Rate
The percentage of leads that convert into customers.
Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
Objection Handling
The process of addressing and overcoming objections or concerns raised by prospects during the sales process.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.