Last Touch
The final interaction a customer has with a brand before making a purchase.
37 topics found for
“sales conversion”
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.