SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
Data points that represent an individual's, team's, or company's performance in the sales process.
The process of estimating future sales based on historical data, trends, and market analysis.
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
A potential customer who has shown interest in a product or service but has not yet made a purchase.
The process of turning potential customers into paying customers, often measured by the conversion rate.