Converted Lead
A lead that has successfully become a customer.
33 topics found for
“sales growth”
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
B2B
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
Brand Extension
The practice of using an established brand name to introduce new products or services.
B2B2C
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.