Lead Conversion
The process of turning a lead into a customer.
81 topics found for
“sales strategies”
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Product Enablement
The strategies and tools used to ensure that sales, marketing, and customer service teams have the necessary resources to effectively promote and support a product.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.