Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
81 topics found for
“sales strategy”
B2B
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
B2B2C
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.