RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
81 topics found for
“sales strategy”
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
Pseudo Set Framing
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.