MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
81 topics found for
“sales strategy”
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Pain Of Paying
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
IBP
Integrated Business Planning (IBP) is a process that aligns strategic, operational, and financial planning to optimize business performance.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.