Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
81 topics found for
“sales strategy”
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Pain Of Paying
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
IBP
Integrated Business Planning (IBP) is a process that aligns strategic, operational, and financial planning to optimize business performance.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.