Brand Touchpoint
Any interaction or communication between a brand and its audience.
Any interaction or communication between a brand and its audience.
A user experience that feels consistent and unified across different elements and touchpoints.
The practice of designing products, services, and environments with a focus on the overall user experience.
The process of combining different systems or components in a way that ensures they work together smoothly and efficiently without disruptions.
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
The degree to which a product's elements are consistent with each other.
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
A detailed diagram that visualizes the processes, touchpoints, and interactions involved in delivering a service, helping to identify areas for improvement.
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience.