Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
96 topics found for
“seamless interaction”
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Microinteractions
Small, functional animations or responses in a user interface that enhance user experience and feedback.
Journey Map
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
GPT
Generative Pre-trained Transformer (GPT) is a type of AI model that uses deep learning to generate human-like text based on given input.
VUI
Voice User Interface (VUI) is a system that allows users to interact with a device or software using voice commands.
Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.