SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
38 topics found for
“search visibility”
SERP
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
Crawling
The process by which search engines systematically browse the internet to index and retrieve information from websites.
Structured Data
Data that is organized in a predefined manner, making it easier for search engines to understand and display rich snippets in search results.
Schema Markup
Code added to a webpage to help search engines understand the content and provide more informative results for users, enhancing SEO.
SEO Friendly URL
A URL that is structured in a way that is easily readable by both users and search engines, often including keywords to improve search engine optimization.
Off-Page SEO
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.