Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
29 topics found for
“segmentation strategy”
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Demographic
Statistical data relating to a particular population and groups within it.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Brand Extension
The practice of using an established brand name to introduce new products or services.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.