Experience Team
A team focused on designing and improving the user experience across products and services.
A team focused on designing and improving the user experience across products and services.
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Application Release Automation (ARA) is the process of automating the release of applications, ensuring consistency and reducing errors.
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.
A role responsible for ensuring that products and services are delivered efficiently, on time, and within budget.
A Japanese word meaning inconsistency or variability in processes.
The process of systematically collecting, analyzing, and acting on feedback from users to improve products and services.
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.