UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
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“shape recognition”
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Design Leadership
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals.
Alpha Test
A preliminary testing phase conducted by internal staff to identify bugs before releasing the product to external testers or customers.
RIA
Rich Internet Application (RIA) is a web application that offers interactive and engaging user experiences similar to desktop applications.
LLM
Large Language Model (LLM) is an advanced artificial intelligence system trained on vast amounts of text data to understand and generate human-like text.
Contextual Design
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.
UAT
User Acceptance Testing (UAT) is the final phase of the software testing process where actual users test the software to ensure it meets their requirements.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.