Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
A distinct text-only typographic treatment of a brand name used as a logo.
A key aspect of Gestalt psychology where complex patterns arise out of relatively simple interactions.
The process of identifying unusual patterns or outliers in data that do not conform to expected behavior.
The ability of consumers to remember a brand when prompted by a product category.
A research approach that starts with observations and develops broader generalizations or theories from them.
The perception of a relationship between two variables when no such relationship exists.
A cognitive bias where people see patterns in random data.
A type of sensory memory that briefly holds visual information for a fraction of a second.
The application of behavioral science principles to design products that influence user behavior in a desired way.