Similarity
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar.
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar.
Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations.
The ability to identify and interpret patterns in data, often used in machine learning and cognitive psychology.
A skill set that combines deep knowledge in a single area (the vertical stroke) with a broad understanding across multiple disciplines (the horizontal stroke).
A design principle that suggests interfaces should minimize the need for users to recall information from memory, instead providing cues to aid recognition.
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.
A brand architecture strategy where all products share a common brand name and identity.
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.