Gamification
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
Hardware and software designed to assist people with disabilities in using computers and digital content.
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
A technique used to prime an audience before delivering a persuasive message.
The distinct personality and style of a brand as expressed through its communication channels.
A set of fundamental principles and guidelines that inform and shape user research practices.
Guidelines that dictate how a brand should be presented across various media to ensure consistency.