Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
277 topics found for
“shape recognition”
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Design Principles
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Marketing Canon
A set of fundamental principles and guidelines that inform and shape marketing practices.
Design Audit
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
KOS
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.