Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
41 topics found for
“social context”
Gamification
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
Cultural Theory
The study of cultural norms, values, and practices and their influence on human behavior.
Critical Theory
A philosophical approach to culture and literature that seeks to confront the social, historical, and ideological forces and structures that produce and constrain it.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Truth Bias
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.