Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
A theory that suggests people learn behaviors, skills, and attitudes through observing and imitating others, as well as through direct experiences.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
A strategic framework used to analyze the external macro-environmental factors affecting an organization: Political, Economic, Social, Technological, Environmental, and Legal.
The study of architectural concepts, including the principles and methodologies used in the design and construction of buildings and structures.
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
The study of the interplay between individuals and their surroundings, including built environments and natural settings.
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies.
An approach to design that challenges assumptions and provokes thought by creating speculative or provocative artifacts.