CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
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Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Newsjacking
The practice of leveraging current events or news stories to promote one's brand or product.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Bandwagon Effect
A psychological phenomenon where people do something primarily because others are doing it.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.