Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
49 topics found for
“social media marketing”
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Community Building
The process of creating or enhancing a community among individuals with common interests, goals, or values.