Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
49 topics found for
“social media marketing”
Semiotic Theory
The study of signs and symbols and their use or interpretation.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
Viability Risk
The risk that the product will not be financially or strategically sustainable for the business, potentially leading to a lack of support or profitability.
User Advocacy
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.
Sentiment Analysis
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.