Private Label
Products manufactured by one company for sale under another company's brand name.
Products manufactured by one company for sale under another company's brand name.
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
A cross-functional team focused on solving customer problems and achieving business outcomes, with a strong emphasis on discovery, experimentation, and continuous improvement.
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
A technique used to prime an audience before delivering a persuasive message.
The systematic approach to managing innovation processes, from idea generation to implementation.