Forecasting
The process of making predictions about future trends based on current and historical data.
The process of making predictions about future trends based on current and historical data.
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
A unique capability that sets an organization apart from its competitors, providing a competitive advantage.
The process of defining a product's objectives, strategy, and roadmap, ensuring alignment with market needs and business goals.
A professional responsible for overseeing the planning and execution of a product launch, ensuring alignment with strategic goals and successful market entry.
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.