Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
The use of statistical techniques and algorithms to analyze historical data and make predictions about future outcomes.
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
Enterprise Architecture (EA) is a strategic framework used to align an organization's business strategy with its IT infrastructure.
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.
Measurements used to evaluate the success of an organization, employee, or process in meeting goals.
The representation of data through graphical elements like charts, graphs, and maps to facilitate understanding and insights.
A professional responsible for designing and managing data structures, storage solutions, and data flows within an organization.