CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
148 topics found for
“strategic decisions”
Product Life Cycle
The stages a product goes through from introduction to growth, maturity, and decline, influencing marketing and development strategies.
Three-Legged Stool
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability.
Lead Scoring
The process of ranking leads based on their perceived value to the organization.
TAM
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
HEART Framework
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.