Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
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“strategic decisions”
Matched Pairs Design
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Chivas Regal Effect
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Innovation Management
The systematic approach to managing innovation processes, from idea generation to implementation.
Digital Product Manager
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals.