Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
148 topics found for
“strategic decisions”
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Chivas Regal Effect
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.