Optimism Bias
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
148 topics found for
“strategic decisions”
RICE Scoring Model
A prioritization framework used in product management to evaluate features based on Reach, Impact, Confidence, and Effort.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Quantitative Research
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
Operating Model
A framework that defines how an organization operates across various functions to deliver value to customers and achieve business objectives.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
Active Choice
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
Moral Luck
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.