Impact Mapping
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
A strategic planning technique that uses visual maps to align activities with business goals and user needs.
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
A statistical technique that uses random sampling and statistical modeling to estimate mathematical functions and simulate systems.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
Quantitative measures used to track and assess the performance and success of a product, such as usage rates, customer satisfaction, and revenue.
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
The process of examining large and varied data sets to uncover hidden patterns, correlations, and insights.
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.