Delphi Method
A structured communication technique originally developed as a systematic, interactive forecasting method which relies on a panel of experts.
144 topics found for
“strategic planning”
Product Life Cycle
The stages a product goes through from introduction to growth, maturity, and decline, influencing marketing and development strategies.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.
ERP
Enterprise Resource Planning (ERP) are integrated software systems that manage business processes across various departments, such as finance, HR, and supply chain.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
Opportunity Cost Neglect
A cognitive bias where individuals overlook or underestimate the cost of opportunities they forego when making decisions.