Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
71 topics found for
“strategic positioning”
Marketecture
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
Serial Position Effect
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Product Mix Strategy
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
Private Label
Products manufactured by one company for sale under another company's brand name.