Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
71 topics found for
“strategic positioning”
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
Optimism Bias
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Barriers to Entry
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.