Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
71 topics found for
“strategic positioning”
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
Chivas Regal Effect
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
Business Transformation
A change management strategy that aligns people, process, and technology initiatives to improve performance and achieve business goals.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.