Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
71 topics found for
“strategic positioning”
Marking Pattern
A reading pattern where users quickly scan for specific markers or keywords within the content.
Innovation Theory
The study of how new ideas, products, and processes are developed and brought to market.
White Space
An area in a market or industry that is currently underserved or unaddressed, presenting opportunities for innovation and new business ventures.
Friction
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions.
Hockey Stick Growth
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.