Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
10 topics found for
“strategic positioning”
Product Profitability
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.
Choice Architecture
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
Change Management Principles
The fundamental guidelines and practices that underpin effective change management, ensuring successful implementation of changes.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
Feasibility Study
An analysis that assesses the practicality and potential success of a proposed project or system.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.