Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.
521 topics found for
“strategy development”
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Product Planning
The process of defining a product's objectives, strategy, and roadmap, ensuring alignment with market needs and business goals.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Product-Led Culture
A business culture that prioritizes product development and innovation as the key drivers of growth and success, often involving cross-functional collaboration.
Spike
A short, time-boxed period used in Agile development to research a concept or explore a new technology.
Product Council
A group of stakeholders that regularly meet to discuss and guide the development and strategy of a product or product line.
Shape Up Method
A product development methodology that emphasizes shaping work before starting it, fixing time and team size but leaving scope flexible to ensure high-quality outcomes.