Go-to-Market (GTM)
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
Data points that represent an individual's, team's, or company's performance in the sales process.
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
The percentage of times a keyword appears in a text relative to the total number of words, used to evaluate the relevance and optimization of a webpage for specific search terms.
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.