SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
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Competitive Landscape
The overall market environment in which a business operates, including the strengths and weaknesses of competitors.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
ARIA
Accessible Rich Internet Applications (ARIA) is a set of attributes that enhance the accessibility of web content for people with disabilities.
QFD
Quality Function Deployment (QFD) is a method used to transform customer needs into engineering characteristics for a product or service.
Above The Fold
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
Product Mix Strategy
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
F Pattern
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.