Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
24 topics found for
“successful launch”
Value Risk
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
Product Development Cycle
The series of stages a product goes through from initial concept to market release, including planning, design, development, testing, and launch.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Feature Release
The process of making a new feature available to users, often involving coordination between development, marketing, and support teams.
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Digital Product Manager
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals.
Release Demo
A demonstration of the new features and functionalities of a product release, typically used to showcase progress and gather feedback before the official launch.
Kickoff
The initial meeting or phase where a new feature or initiative is introduced, discussed, and planned, involving all relevant stakeholders.