Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
15 topics found for
“surveys”
Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
CSAT
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
Trick Questions
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.