Hockey Stick Growth
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick.
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
The process of making small, continuous improvements to products, services, or processes over time.
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
A business culture that prioritizes product development and innovation as the key drivers of growth and success, often involving cross-functional collaboration.
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
The potential for a project or solution to be economically sustainable and profitable.