Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
AI systems that can dynamically adjust their behavior based on new data or changes in the environment.
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
A document that defines the functionality, behavior, and features of a system or component.
The reduction of restraint in behavior, often due to the absence of social cues, which can lead to impulsive actions and emotional outbursts.
The process of providing incentives or rewards to encourage specific behaviors or actions.
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.