Greenfield
A project or venture that starts from scratch, with no constraints imposed by prior work, enabling innovation and flexibility in development.
A project or venture that starts from scratch, with no constraints imposed by prior work, enabling innovation and flexibility in development.
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
A cognitive bias where individuals believe that past random events affect the probabilities of future random events.
A principle that suggests the simplest explanation is often the correct one, favoring solutions that make the fewest assumptions.
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.