Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
76 topics found for
“target audience”
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.