Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
76 topics found for
“target audience”
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.