Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
76 topics found for
“target audience”
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
User Advocacy
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.