Brand Discovery
The process by which consumers become aware of and learn about a brand.
76 topics found for
“target audience”
RWD
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Rich Media
Digital advertising that includes advanced features like video, audio, or interactive elements to engage users.
Representativeness
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.