Use Case
A detailed description of a system's behavior as it responds to a request from one of its stakeholders, often used to capture functional requirements.
380 topics found for
“targeted communication”
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Normalcy Bias
The tendency to believe that things will always function the way they normally have, often leading to underestimation of disaster risks.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.