Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
380 topics found for
“targeted communication”
Banner Blindness
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
Ontology
A structured framework for organizing information, defining the relationships between concepts within a specific domain to enable better understanding, sharing, and reuse of knowledge.
Innovation Culture
An organizational environment that encourages and supports creative thinking, risk-taking, and the pursuit of new ideas.
Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
B2B
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
Wireframing
The process of creating a simplified visual guide or blueprint for the layout and structure of a webpage or app, focusing on functionality and content placement.